About us
RockSTR isn't the next polished-website management agency. We're an operating company with our own cleaning team, in-house pricing desk, dedicated maintenance pool, and a clear vision.
The story
RockSTR started with a simple observation: the German holiday-rental market is fragmented, technologically behind and full of missed opportunities. With a background in finance, insurance and sales, Hauke Heinen brought the dealmaking mindset the industry didn't have.
Today we run 39 units across seven locations worldwide, take over entire management businesses, and build an operations network that can compete with the major international hospitality brands, and beats them on authenticity.
Corporate setup
Our standard
Our goal is not to be Germany's biggest holiday-rental manager. Our goal is to build Europe's most distinctive and consistently excellent hospitality brand.
The team
No anonymous call centre, no outsourcing chain. Every key position is filled by people who care deeply about what they do.
Background in finance, insurance and sales. Drives acquisition, negotiation and strategic direction. Based in Oldenburg.
Responsible for brand direction, visual identity and social presence. Brings the polished DNA into every listing.
On-the-ground responsibility for the North Sea region. New-property acquisition, daily quality control, owner relations. Speaks German.
Pricing expert and tech lead. Operations lead for Bali. Runs dynamic pricing and multi-channel distribution.
Local manager for the Oldenburg portfolio. Runs cleaning, maintenance, trades and quality control on site, so every property hits the RockSTR standard, every single day.
The vision
100+ units across the German North Sea mainland coast. Best reviews, most visible brand, most professional service.
Further expansion across the mainland: East Frisia, Wesermarsch, Cuxhaven, Stade. Building a unique-stays portfolio: thatched-roof houses, captain's homes, beach-chair lodges on the mainland.
500+ units across Europe. Hotel-grade standards in the unique-stays category. A brand that stands for "exceptionally well stayed."
Brand partners
We work with selected regional brand partners to keep our properties at a consistently high standard, and at the same time strengthen the local economy.
Grow with us
Talk to Hauke directly, owner conversations are hosted by the CEO personally.
Schedule a call
